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The Evolution of the Ed Hardy Brand

Posted by howtomakeareceivingblanket3282 on August 11th, 2008

What do Madonna and Britney Spears have Designerjeansonsale2040 common? Unfortunately there isn’t another gay scandal in Hollywood, but there Discountdesignerclothesforteens5300 Hiphopclothingspecialoffers2007 fashion one. In Designermenswearcollections1245 past few years a brand new line has been coveted by these celebrities and many others. It isn’t a new line from Burberry, Fendi, or Gucci. It’s a brand new line by Christian Audigier, and that line is Wholesaledesignerandbrandedclothing1047 Hardy clothing.

Ed Hardy clothing Urbanhiphopclothing4854 inspired by the man who also gave the line its name, the legendary tattoo artist, Don Ed Hardy. Known as “the godfather of modern tattoo” in many tattoo circles, Hardy’s blend of Japanese and American styles is highly sought after around the world.

In 2004, Christian Audigier approached Don Ed Hardy with an idea for a new clothing line based on his style of tattooing. Hardy agreed to the idea, knowing that Audigier had previously designed lines for brands such as Urban Outfitters, Diesel and Von Dutch. If anyone could bring his tattoos to life in a clothing line, then it was Audigier.

Although the Ed Hardy range has become a hit across the Howbigisareceivingblanket2748 it has taken hold in Hollywood more than anywhere else. Britney Spears was recently spotted in the designer’s Hollywood warehouse picking out gifts, and Madonna has an item of Ed Hardy clothing on almost daily.

Many argue that Audigier’s unique marketing style is the reason for all this success. If you consider how often celebrities are photographer, the amount of celebrity networking that Audigier participates in can lead to some lucrative opportunities. Rather than spending thousands of dollars securing celebs for marketing campaigns, he simply gives his newfound friends free merchandise. Audigier’s site even has a photo gallery full of pictures of famous clients wearing his newest designs.

However, with men’s tops starting from $57 and women’s from $62, it is clear that this line is not only for the rich and famous. It is also reassuring to know that the Ed Hardy line will definitely not be going out of style any time soon. It is not often that you can say that about clothing, but with it being based on a style of tattooing that has endured for decades, we can be sure of many fashionable years to come.

Ed Hardy Shirts are designed by Christian Audigier. Every Ed Hardy Shirt is based on an original tattoo design by artist Don Ed Hardy.

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